https://hbr.org/2004/11/bringing-customers-into-the-boardroom
"For most of its history, marketing has been a creative, right-brain discipline that puts a premium on innovative, out-of-the-box thinking. As a result, the field is chockablock with creative thinkers, yet it’s short on people who hew toward an analytic, left-brain approach to the discipline" McGovern et al
A different spin on the Board's responsibility for marketing, and the role that customers play in shaping marketing strategy.
...Geoff